Canadian Tire Corporation and Tim Hortons, the two of Canada’s most beloved brands have announced a strategic loyalty partnership launching in 2026 that promises to reshape customer rewards for millions of Canadians.
This partnership will allow Triangle Rewards and Tims Rewards members to link their accounts and unlock unprecedented benefits, including earning Canadian Tire Money (CTM) at Tim Hortons and gaining access to exclusive offers at both brands.
Partnership Highlights
- Members who connect their Triangle Rewards and Tims Rewards accounts will earn CTM on eligible Tim Hortons purchases and receive specialized offers through both loyalty programs.
- Triangle Mastercard holders will benefit from even higher CTM earning opportunities at Tim Hortons locations, amplifying their everyday value
- This upcoming integration marks Tim Hortons as the fourth iconic Canadian brand to join the Triangle Rewards ecosystem, following alliances with Petro-Canada, RBC, and WestJet, strengthening Triangle Rewards’ position as one of the nation’s largest loyalty programs.
Strategic Importance for Canadian Shoppers
The partnership’s scale ensures that millions of Canadians can maximize their rewards through everyday activities – whether shopping for essentials at Canadian Tire or enjoying a Tims Run.
With nearly 12 million Triangle Rewards members and Tim Hortons’ massive daily footfall, the collaboration brings together two customer-centric loyalty platforms, offering seamless benefits and deeper engagement.
Source: corp.canadiantire.ca
What it Means for Loyalty Program Evolution
Industry analysts note that linking two high-frequency touchpoints retail and quick-service food advances loyalty programs toward deeper, data-driven engagement.
Customers gain greater choice and value, while brands better understand consumer habits to personalize offers and optimize experiences.
Consumers should expect details on eligible purchases and earning rates closer to launch.
Members can look forward to greater convenience and the ability to stack CTM earnings at Tim Hortons with existing Tims Rewards points as the partnership unfolds in 2026.
